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ChineseMetro Introducing 24-Hour Rail Service On Weekends Starting in May
Added on Tuesday, April 1st, 2008
Good news for the clubbers and MetroRiders in general, according to this press release[PDF] I received from Metro, starting in May the Red Line will run nonstop Thursday night through Sunday morning thanks to a program Metro is calling “Metro L8Nite”.
Yes, that’s right, L8Nite. As in, “late night,” get it?
The copy in the colorful press release is just as ridiculous as the name. Using words like “party peeps” and “hipsterific”, Metro is obviously targeting a very specific demographic with this campaign, skewing towards the young and trendy members of Generation Y. According to the press release, starting Thursday nights at midnight, Red Line trains will run every half hour, until, one can assume, the regular schedule starts up again. Apparently this will be the case Thursday, Friday, and Saturday nights. The catch is you have to buy a “Metro L8Nite Pass” which will be available at the ticket vending machines for $8. Another innovation Metro seems to be pulling with this campaign is having “Metro Bouncers”, which I think is just a “kewl” way of saying fare checkers, in place after midnight to make sure the club goers aren’t cheating.
The best part of this all? It’s coming in just over a month. It seems Metro is timing the start of this program with a big party weekend, Cinco de Mayo. I imagine if they promote this right, things are going to get really wild on the Red Line that first weekend of May.
