Metro Goes Interactive
Added on Tuesday, March 4th, 2008
Metro has officially launched the first phase of what it calls its “interactive video wall”, or Metro Interactive. Currently the site features various videos intended to “help customers and visitors more easily navigate Los Angeles”. It is also the new home of Metro Board Chair Pam O’Connor’s infamous online chats. Future plans for the site include: blogs, polls, user uploads, and live streaming video. Metro views Metro Interactive as “a tool to help us reach out to our customers”. Let’s see how phase one fares with this discerning customer.
First Impressions
Thankfully, Metro decided to go with a unique domain (or at least a subdomain) with Metro Interactive. Unlike Miss Traffic, which was hidden three directories deep in the Metro site, Metro Interactive can be reach by simply typing multimedia.metro.net into your web browser. Doing so will lead you to a site with the clean visual design that has been successfully standardized throughout Metro. Bold colors and imagery on a clean grid are complimented with the serious but friendly Scala Sans font. The header pays homage to the silhouettes of th now iconic iPod advertisements, portraying an image of a person holding a video camera. The site seems a little barren, with a sizable chunk of empty space in the top right corner, but keep in mind that this is the first-phase. Plus, less-is-more is always a good philosophy when it comes to design. One strange visual flaw is an unnecessarily low resolution Metro logo at the top of the page.











