Author Archive

Foothill Transit Shows Off Its Graphic Design Chops

Added on Wednesday, April 30th, 2008

Foothill Transit Booklet

A reader tipped us off on Foothill Transit’s hip new guide book for riders. You can check out pix and a quick review of the book on Heather’s blog, With These Hands.

The cover of the “Bus Book” injects some green into Foothill’s usual blue and white color palette, no doubt to capitalize on the eco-sustainable-green movement that has been sweeping the globe. Wavy green flourishes follow the path of a Foothill Transit bus like vines, and flowers, birds, and lush fields of grass are seemingly emitted from the exhaust. The ecological theme continues inside the booklet with the slogan “Fresh Air, Fresh Fares” used to highlight Foothill’s fare tables. According to Heather, the bulk of the book, the schedules, lack the flair of the cover, but still retains a few elements of green iconography.

I guess it’s not surprising that some of the best aspects of our region’s transit agencies are their graphic design and promotional departments, given the creative nature of Southern California. I’ve long said Metro’s designers have created a canon of work that is more often than not far better than the service it promotes. And although Foothill Transit’s Silver Streak might look like it belongs in space rather than the streets of SoCal, the graphics team definitely hit the right chord with this Bus Book.  Unfortunately, like so much transit design and promotion, for the most part it’s only preaching to the choir.

Daily Transit Links Roundup

Added on Wednesday, April 30th, 2008

Red Line

Jeff Kenworthy To Talk About Urban Rail Tomorrow At Metro

Added on Tuesday, April 29th, 2008

Gateway Transit Center

Jeff Kenworthy, co-author of Sustainability and Cities: Overcoming Automobile Dependence and professor of Sustainable Cities at Curtin University (Australia), will be speaking tomorrow (Wed. April 30th) at noon in the Metro Board Room at One Gateway Plaza (the Taj Mahal).

This special talk is sponsored by the L.A. Eco-Village, CRSP Institute for Urban Ecovillages, Sierra Club, Beverly-Vermont Community Land Trust, and So.CA.TA.

He’ll bring us up to date on all the latest research on rail in the major cities of North America, Australia, Europe and Asia comparing high, median and low rail cities with respect to a variety of quality of life issues, competitiveness with cars, comparative urban form, and economics. Lots of inspiring pictures on how to do things differently in Los Angeles. The presentation will help us see that urban rail systems are a critical element in building effective multi-modal public transport systems that create a ‘virtuous circle’ in public transport and compete more successfully with the car.

The talk also shows that cities that are more rail-oriented tend to develop better qualitative features of the urban environment such as more livable, attractive and congenial people-oriented public spaces.

This sounds like a very interesting event for those interested in urban planning, automobile dependency, and the future of rail in Los Angeles.

Elsewhere:

Daily Transit Links Roundup

Added on Tuesday, April 29th, 2008

Next Bus Delayed

Daily Transit Links Roundup

Added on Monday, April 28th, 2008

Gold Line Train

Transit Oriented Weekend: What’s Hot and How to Get There

Added on Friday, April 25th, 2008

Fiesta Broadway

Image courtesy of hexod.us.

Not riding Amtrak’s Coachella Express to the big show? Here’s some other options for you to enjoy sans car this weekend. If you have an event that you think should be included in next week’s T.O.W., email us at metrorider@elhay.net.

Tonight

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