Success in Online Marketing

A New Approach after Panda and Penguin

Posted on November 25, 2012 | in link building, seo | by

link building and seo after penguin and pandaThere can be no doubt that after the recent, rather significant changes over at Google many webmasters and SEOs need to over-think their strategies, if not already done so. Read our tips for better SERP rankings.

Abandon Your Outdated SEO and Link Building Strategies

As heard so often, one of the rules of thumb those days should be to build websites “for your visitors, and not for the search engines”.

Even if this mantra can be heard for some time already, it looks as if some webmaster have still not realized what this actually entitles.

Above all – It’s About Content

A good SEO once told me in the earlier days “once you have your off-site right, have good, user engaging and quality content, you already have half of the rankings in your pocket”.

You can save tremendous time and SEO efforts if your on-site factors are already spot on and your main focus is quality content. Be unique, don’t rehash what anyone else already wrote on many other websites.

Most of all, stop having the search engines in your mind if you make your site or provide content.

Your Visitor Comes First

It is difficult for some webmasters to switch to this new philosophy, seeing that not even a year ago it was easy to rank websites for “difficult” terms if just some factors were “right”. But in this process, webmasters focused more on the search engines, things like keyword density etc. played a role – but not anymore.

Forget keyword density, LSI keywords and so forth and rather look at how useful your content will be for whoever will come across it.

When it comes to actual off-site link building patterns, a lot has changed here as well. While it once was easy to “spam” links and simply get as many links as possible in a short time, plus by having “enough” of the right anchor texts, this is now entirely different.

Link diversity is key now and quality must also reign when it comes to your backlinks.

Get backlinks from authority sites which are relevant to your niche. Use guest blogging. Look at anchor text diversity. Try to emulate a natural link profile as good as you can and do not use any techniques which would be dubious.

If you take all those factors into account in conjunction with a high quality site, chances are that ranking success will materialize quite early. The rest then will be easy as long as you keep the quality standard high.



Well versed in Internet Marketing, Affiliate Marketing, SEO, Making money online. Always willing to share results and experiences with online services and tools. From time to time i'm sharing some of my successful marketing secrets :) Hope you enjoy the content!

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