Foothill Transit Shows Off Its Graphic Design Chops

A reader tipped us off on Foothill Transit’s hip new guide book for riders. You can check out pix and a quick review of the book on Heather’s blog, With These Hands.

The cover of the “Bus Book” injects some green into Foothill’s usual blue and white color palette, no doubt to capitalize on the eco-sustainable-green movement that has been sweeping the globe. Wavy green flourishes follow the path of a Foothill Transit bus like vines, and flowers, birds, and lush fields of grass are seemingly emitted from the exhaust. The ecological theme continues inside the booklet with the slogan “Fresh Air, Fresh Fares” used to highlight Foothill’s fare tables. According to Heather, the bulk of the book, the schedules, lack the flair of the cover, but still retains a few elements of green iconography.

I guess it’s not surprising that some of the best aspects of our region’s transit agencies are their graphic design and promotional departments, given the creative nature of Southern California. I’ve long said Metro’s designers have created a canon of work that is more often than not far better than the service it promotes. And although Foothill Transit’s Silver Streak might look like it belongs in space rather than the streets of SoCal, the graphics team definitely hit the right chord with this Bus Book.  Unfortunately, like so much transit design and promotion, for the most part it’s only preaching to the choir.