Why does the Bay Area have this?

And should we? Would any of you use it?

Copied from their press release:

Earn rewards while you ride
10.30.2007

Apply for your BART Rider Rewards MasterCard®, issued by Chase, and start earning points redeemable for something you use every day, BART tickets.

The BART Rider Rewards MasterCard® works just like an airline frequent flyer card, only better! Cardholders have the opportunity to earn points redeemable for BART tickets.

BART is the first major urban public transportation agency in the country to provide customers with a program like this.

OUTSTANDING BENEFITS FOR CARDHOLDERS
The BART Rider Rewards MasterCard® allows cardholders to earn points faster than most other rewards cards. Cardholders earn five points for each dollar spent on eligible BART purchases: at BART ticket vending machines, tickets purchased online through bart.gov, linking the BART Rider Rewards MasterCard® to a BART EZ Rider smart card, and reserved parking permit purchases made at bart.gov/parking.

In addition, cardholders can earn two points per dollar on purchases made at qualifying entertainment locations and one point per dollar on all other purchases.

* Points can be redeemed for BART tickets or cash.
* 2,500 points earns a $25 BART ticket
* 4,500 points earns a $48 BART ticket
* 6,000 points earns a $64 BART ticket
* 5,000 points earns a check for $50
* 10,000 points earns a check for $100

There is no annual fee.

APPLYING FOR THE CARD IS EASY
Just apply for the card by using Chase’s online application or call Chase at 1-866-482-8180.